Jumping Jehosephat Yeehaw! Prayers that I didn’t even know I had have been answered. So this may be a bit dramatic but Ben & Jerry’s announced its plans to create a Salted Caramel Brownie Brown Ale with New Belgium Brewing. The nectar is tentatively scheduled to hit the market this fall.
While this sounds like a dream come true to many, a fella’ by the name of Bruce Lee Livingston, executive director and CEO of Alcohol Justice, an alcohol industry watchdog consumer group says, “It’s bad for children — who will start looking at beer as the next step after ice cream.” That comment in itself is worthy of a knee slapping throaty laugh, but funnier still are people’s reactions to his statement.
Thank you. This is bs logic. Adults like ice cream. Kids also like ice cream. So therefore beer by an ice cream company Is aimed at kids lol? I bet they think flavored condoms are aimed at kids too.
I’ll admit that I’m at a bit of a loss as to why the outcry now, Ben & Jerry’s has previously incorporated booze in its ice cream with Schweddy Balls in 2011. Previously in 2007 in conjunction with the release of “The Simpsons Movie”, they released a one-time-only flavor called Duff & D’oh Nuts— a combo of chocolate and cream stout ice cream with glazed chocolate doughnuts. While I’m sad to have missed these, my waistline seems okay with this.
- Beer Review: New Belgium’s “Accumulation” (White IPA) (cookmixmingle.com)
- Make Your Own Lambic Ice Cream Float (cookmixmingle.com)
- Lambics: Beers Gone Wild (NYTimes.com)